4 IUNIE 2024 • JW MARRIOTT HOTEL
4 IUNIE 2024 • BUCURESTI HOTEL JW Marriott
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PREZENTARI

08.00 - 08.45 - PRIMIREA PARTICIPANTILOR
09.00 - 09.15 - DESCHIDEREA EVENIMENTULUI
09.15 - 11.00 - SESIUNEA 1
Advertising Reimagined: Breakthrough Strategies and Channels of the Future
Prezentarea isi propune sa explorareze tendintele emergente din publicitate si elementele cheie pentru a crea reclame de succes, oferind informatii aplicabile despre:
• Ce tip de continut reuseste sa imbine creativitatea cu strategiile de comunicare persuasiva?
• Cum pot reclamele sa aiba impact si sa reuseasca sa transmita un mesaj convingator?
• Ce viitor au influencerii in campanii sau consumatorii asteapta mai multa autenticitate?
• Cum arata reclama viitorului si cu ce este diferita fata de reclama de astazi?
• Care este calea de urmat: Razbatem in digital sau ne intoarcem la publicitatea traditionala?

Laura Rosca

Qualitative Research Director
iSense Solutions

Descarca prezentarea
A Marketer's Life Lessons: The Eternal Pursuit of Insanely Great Ads

Calin Clej

MARKETING DIRECTOR
HONOR TECHNOLOGY

Descarca prezentarea
Advertising Alchemy: Transforming Campaigns with Creative Innovation

Raluca Dumitra

HEAD OF MARKETING
EJOBS ROMANIA

Laura Belc

CREATIVE DIRECTOR
THE GEEKS

Descarca prezentarea
Fireside Chat: Big Ideas Lead to Big Achievements

Catalin Alionte

FESTIVAL DIRECTOR & CURATOR
ROMANIAN CREATIVE WEEK

Moderator

Alex Grecu

Conference Host

11.00 - 11.30 - PAUZA DE CAFEA
11.30 - 13.30 - SESIUNEA 2
From Imagination to Implementation: Recognizing and Selling Disruptive Ideas

Sorin Psatta

Advertising Specialist

Descarca prezentarea
Marketing Magic: An Insider's Look at Building Legendary Campaigns

Valentina Vesler

HEAD OF PR & COMMUNICATION
VALVIS HOLDING

Descarca prezentarea
Three Years, Two Bands, One Epic National Tour: The Story of a Creative Idea

Adelina Plaesu

Social Media & Digital Content Manager
BAT Romania

Descarca prezentarea
Fireside Chat: Empowering Brands Through Creativity

Alexandra Olaru

DIRECTOR LEGAL & EXTERNAL AFFAIRS
VODAFONE ROMANIA

Valer Hancas

Corporate Affairs & Communication Director
Kaufland

Moderator

Alex Grecu

Conference Host

13:30 - 14:30 - Pauza de Pranz
14.30 - 16.30 - SESIUNEA 3
One Big Idea: Drawing Inspiration from Brilliant Thinkers
Intr-un format inedit si unic, 6 oameni de strategie, creatie, digital, marketing, comunicare si PR aduc in prim-plan 6 idei proaspete, pe care le dezbat apoi timp de 60 de minute. Participa la o sesiune intensa si interactiva alaturi de unii dintre cei mai buni specialisti de marcom din tara.

Razvan Matasel

STRATEGY & GROWTH DIRECTOR
GMP&U

Descarca prezentarea

Laura Nedelschi

Creative Director
GRF+

Descarca prezentarea

Adrian Pasarica

HEAD OF MARKETING
ORKLA FOODS

Descarca prezentarea

Ana Maria Diceanu

Founder & CEO
Brain 4 Strategy

Descarca prezentarea

Mihai Gongu

CHIEF CREATIVE OFFICER
CHEIL CENTRADE

Descarca prezentarea

Mugur Patrascu

PARTNER & STRATEGY DIRECTOR
SUNSHINE THE AGENCY

Descarca prezentarea
Moderator

Stefan Chiritescu

CHIEF STRATEGY OFFICER
MCCANN WORLDGROUP ROMANIA

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