Program

08.00 - 08.45 - PRIMIREA PARTICIPANTILOR
09.00 - 09.15 - DESCHIDEREA EVENIMENTULUI
09.15 - 11.00 - SESIUNEA 1
Advertising Reimagined: Game-Changing Strategies and Trending Tactics
Descoperim impreuna tactici actuale, bazate pe date de piata actuale, care ne ajuta sa crestem impactul campaniilor si sa consolidam legatura cu consumatorii. Vom vedea exemple concrete si studii de caz relevante pentru a intelege cum sa aplicam noile concepte in practica. Este o oportunitate perfecta pentru profesionistii din marcom sa fie conectati la schimbarile din piata si la noi solutii si idei de promovare.

Consumer Snapshot: What Romanians Really Expect from Brands Today

Vlad Cirstea

Psychotherapist and Insights Lead
iSense Solutions

Smart, Not Just Bold: How Big Ideas Actually Work in Marketing

Razvan Matasel 

Head of Strategy
Publicis Groupe

Creative Evolution: The King Is Dead, Long Live the King

Valentin Vacarus

Partner
Godmother

Dragos Cazan

Senior Copywriter
Godmother

Start Something New: Give Me 15 Minutes and I’ll give a Big Idea

Costin Cocioaba

Agency Operations Manager
TikTok LIVE

Game-Changing Thinking: What It Takes to Build a Brand on a Big Idea

Valentina Vesler

Head of PR & Communication
Aqua Carpatica

Moderator

Cristian Manafu

Event Organizer

11.00 - 11.30 - PAUZA DE CAFEA
11.30 - 13.30 - SESIUNEA 2
The Magic of Creativity: Empowering Brands to Achieve More
Ne concentram pe puterea creativitatii in construirea si consolidarea unui brand de succes. Vom afla cum ideile originale pot transforma strategiile noastre si pot amplifica impactul campaniilor. Vom invata cum sa construim strategii eficiente care sa aduca rezultate reale. Este o sesiune importanta pentru cei care doresc sa inoveze si sa creeze mesaje memorabile in publicitate.

Creative Mechanics: What Makes an Ad Stand Out, Stick, and Mean Something

Andra Constantinescu

Senior Account Director
Kantar Romania

Beyond the Scroll: What Actually Resonates in a Digital-First World

Ionut Andrei

FOUNDER,
STRATEGIST, CONSULTANT | V8, MARKETIZE, SO NEXY

Not Your Usual Talk: Sometimes the Big Idea is to Start Small

Anca Ungureanu

Marketing & Communication Director
UniCredit Bank

Suzana Vasilescu


Suprainfinit Gallery

Andreea Stanculeanu


Sector 1 Gallery

Sorina Jecza


Fundatia Triade & Jecza Gallery

Roxana Tolici


Mobius Gallery

Unfiltered Greatness: A Legendary Talk on All Things Advertising

Bogdan Naumovici

Managing Partner
23 Communication Ideas

Serban Alexandrescu

Executive Creative Director
Headvertising

Mugur Patrascu

Partner
Sunshine The Agency

Moderator

Cristian Manafu

Event Organizer

13:30 - 14:30 - PAUZA DE PRANZ
14.30 - 16.30 - SESIUNEA 3
One Big Idea: Tap Into New Insights Shared by Leading Minds in Creativity and Strategy
Sase profesionisti din marketing, creatie, digital, comunicare si PR vin cu sase idei originale intr-un format inedit, pe care prezinta in premiera si le dezbat apoi cu audienta. Participa la o sesiune plina de energie si idei proaspete, alaturi de unii dintre cei mai buni specialisti din Romania.

Lorand Balint

Managing Director
Publicis Sport & Entertainment

Eliza Rogalski

Founder & Managing Partner
Rogalski Damaschin

Andrei Balan

Co-Founder
MKA Strategy Studio

Dana Nae Popa

Owner & Managing Director
pastel

Laurentiu Dumitrescu

CEO
Digital Star

Catalin Rusu

Co-Founder
Rusu+Bortun, Brand Growers, Partner, DBO, VP, ADC

Moderator

Stefan Chiritescu

Chief Strategy Officer
McCann Worldgroup

#BIGIDEA22

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